Elevating student life: INSEEC Bordeaux revolutionizes campus dining with Starbucks and advanced catering solutions

INSEEC Bordeaux, a vibrant educational institution with over 6,000 students, has a strong commitment to enhancing student facilities and amenities on campus. Recognizing the need to provide convenient and high-quality food and beverage options, INSEEC Bordeaux has partnered with Selecta to deploy innovative catering solutions aimed at improving student comfort and convenience.

The primary objective was to introduce a self-service catering solution that leverages a strong brand identity to meet the needs of students throughout their busy academic day. The focus was to implement systems that allow students access to quality refreshments and snacks during breaks and lunchtime, in a manner that is both efficient and satisfying.

1. Starbucks concept with Ice Maker Module: Slated for launch in March 2024 at the new campus cafeteria, this solution introduces a premium coffee experience branded by Starbucks, complete with an ice maker module for cold beverages.

2. Grab & Go Foodies Smart Fridge: Installed on the current campus, this solution offers a variety of ready-to-eat meals and snacks, facilitating quick and easy access for students on the go.

Both solutions are designed to complement the existing vending machines on both campuses, thereby providing a comprehensive range of dining options.

The solutions are strategically located in the cafeteria areas of the campuses, where student traffic is highest, especially during peak break and lunch times.

The targeted users of these solutions are the 6,000+ students at INSEEC Bordeaux who require quick, reliable access to food and beverages throughout their academic day. The services are utilized continuously throughout the day, especially during breaks between classes and the lunch break.

INSEEC Bordeaux requested an innovative concept that integrates strong brand recognition, specifically choosing the Starbucks brand to attract students and assure them of the quality and reliability of the service.

Selecta was chosen as the supplier for these solutions based on excellent partnership history and good business relationship with INSEEC Bordeaux. Our proven track record in delivering efficient self-service solutions and managing branded catering services influenced the decision.

The introduction of these solutions offers several benefits:

• Enhanced convenience: Students can quickly access a variety of food and beverage options without leaving campus.

• Quality and satisfaction: The Starbucks brand provides a guarantee of coffee quality, enhancing overall student satisfaction.

• Efficiency: The self-service model reduces wait times and allows students to manage their breaks effectively.

By integrating renowned brands and innovative catering technologies, INSEEC Bordeaux aims to significantly enhance the on-campus experience for its students, ensuring they have access to high-quality, convenient dining options that meet their needs and expectations. The partnership with Selecta has been pivotal in realizing this vision, promising a substantial improvement in campus amenities and student satisfaction.