Selecta integrated Food Tech Solutions at Novotel Milano Linate

Overview

Novotel Milano Linate sought to elevate its guest experience by offering premium food and beverage options around the clock. Selecta stepped in to create an integrated solution that combined the We Proudly Serve Starbucks™ Coffee Program with one of the most impactful offerings from our Food Tech solution portfolio, the Selecta Foodies Grab & Go, Smart Fridge.

Objectives

  • To provide guests with high-quality coffee and fresh food options at any hour.
  • To drive traffic to the break area and enhance overall guest satisfaction.
  • To seamlessly integrate cutting-edge technology with traditional hospitality comforts.

Execution

Selecta's implementation at Novotel Milano Linate was a masterclass in precision and targeting. We installed a full We Proudly Serve Starbucks™ coffee station, delivering a familiar premium coffee experience to guests. Alongside, our Foodies Grab & Go, Smart Fridge provided a modern, self-service option, offering a range of fresh and healthy food choices.

Partnering with Selecta has truly transformed our guest experience. The seamless integration of the 'We Proudly Serve Starbucks™' coffee corner alongside the innovative Foodies Grab & Go, Smart Fridge has not only enhanced our 24/7 food and beverage offerings but has also significantly uplifted our service standards. The positive feedback from our guests has been overwhelming, and we've seen a remarkable improvement in guest satisfaction scores. Selectas solutions reflect our commitment to providing outstanding hospitality, and we couldn't be more pleased with the results.
General Manager
Novotel Milano Linate

Outcome

  • The We Proudly Serve Starbucks™ coffee station was an instant hit, with round-the-clock availability ensuring guests had access to their favourite beverages whenever they desired.
  • On-site communication strategies effectively drew guests to the break area, resulting in impressive and continuously improving cup-per-day performance.
  • The Foodies Grab & Go, Smart Fridge integration offered a complementary selection of nourishing snacks and meals, meeting the demand for quick, yet healthy alternatives.

Results

  • The synergy between the We Proudly Serve Starbucks™ coffee station and the Foodies Grab & Go, Smart Fridge led to a holistic food and beverage service highly appreciated by guests.
  • High guest satisfaction was reflected in a stellar 4.3 rating, underscoring the success of the integrated solutions.
  • The project stands as a testament to the effectiveness of Selecta's Food Tech solutions in enhancing the hospitality experience.

Conclusion

The partnership between Novotel Milano Linate and Selecta has set a new standard for hotel dining convenience, blending the comfort of We Proudly Serve Starbucks™ with the innovation of Selecta’s Foodies Grab & Go, Smart Fridge. This case serves as a prime example of how modern Food Tech solutions can transform hospitality services, delivering exceptional quality and convenience that resonate with today's travellers.

During my stay at Novotel Milano Linate, I was delighted by the convenience and quality of their food and beverage services. Having access to Starbucks coffee at any time felt like a luxury, and the Smart Fridge was a revelation—offering fresh, tasty options on-the-go. It's rare to find such attention to detail and quality in hotel dining. This experience truly made my stay comfortable and enjoyable, and I would highly recommend Novotel Milano Linate to any traveller looking for modern comforts paired with traditional hospitality.
– Sophia R.
Guest at Novotel Milano Linate

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