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Selecta integrated Food Tech Solutions at Novotel Milano Linate
Overview
Novotel Milano Linate sought to elevate its guest experience by offering premium food and beverage options around the clock. Selecta stepped in to create an integrated solution that combined the We Proudly Serve Starbucks™ Coffee Program with one of the most impactful offerings from our Food Tech solution portfolio, the Selecta Foodies Grab & Go, Smart Fridge.
Objectives
- To provide guests with high-quality coffee and fresh food options at any hour.
- To drive traffic to the break area and enhance overall guest satisfaction.
- To seamlessly integrate cutting-edge technology with traditional hospitality comforts.
Execution
Selecta's implementation at Novotel Milano Linate was a masterclass in precision and targeting. We installed a full We Proudly Serve Starbucks™ coffee station, delivering a familiar premium coffee experience to guests. Alongside, our Foodies Grab & Go, Smart Fridge provided a modern, self-service option, offering a range of fresh and healthy food choices.
Outcome
- The We Proudly Serve Starbucks™ coffee station was an instant hit, with round-the-clock availability ensuring guests had access to their favourite beverages whenever they desired.
- On-site communication strategies effectively drew guests to the break area, resulting in impressive and continuously improving cup-per-day performance.
- The Foodies Grab & Go, Smart Fridge integration offered a complementary selection of nourishing snacks and meals, meeting the demand for quick, yet healthy alternatives.
Results
- The synergy between the We Proudly Serve Starbucks™ coffee station and the Foodies Grab & Go, Smart Fridge led to a holistic food and beverage service highly appreciated by guests.
- High guest satisfaction was reflected in a stellar 4.3 rating, underscoring the success of the integrated solutions.
- The project stands as a testament to the effectiveness of Selecta's Food Tech solutions in enhancing the hospitality experience.
Conclusion
The partnership between Novotel Milano Linate and Selecta has set a new standard for hotel dining convenience, blending the comfort of We Proudly Serve Starbucks™ with the innovation of Selecta’s Foodies Grab & Go, Smart Fridge. This case serves as a prime example of how modern Food Tech solutions can transform hospitality services, delivering exceptional quality and convenience that resonate with today's travellers.
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